Echo
Beginning with a simple idea — accessories express personality — Glover Group took the well-established brand equity of this 80-year-old scarf business and modernized it for a multi-generational audience. We built the company’s expansion into new fashion and home design categories around the more contemporary theme of “Everything has an Echo.” The brand image today focuses on the artistry of print, pattern and color expressed in the imagery of the kaleidoscopes and repeat patterns currently featured in Glover Group’s advertising and collateral work and throughout our design of the website.
