Glover Group, a full-service agency with capabilities far beyond its boutique size, has been creating memorable and award-winning lifestyle campaigns since first opening its doors in 1996. With a personal approach that mega-agencies often fail to provide, we develop a brand's personality and identify the culture in which it lives.

Thanks to years of experience with qualitative market research, strategic thinking, media planning and placement, and extremely intelligent creative, we know precisely how - and when - to think big in a small way and small in a big way. In doing so, we remain faithful to our original and guiding goal: to interpret and translate information into a true verbal and visual experience.

Glover Thinking

We have a proven ability to anticipate cultural shifts, enabling us to create a distinct visual language that grows in relevance and continues to evolve with your brand. By merging intellect with artistry, we capture the authenticity of human realities. By understanding the power of relationships, we create emotional bonds between consumers and brands and establish partnerships with clients that last for years.

Direct

Our direct communications continue to build the awareness and message of your brand while focusing on the sales of your product. Our direct mail not only strengthens the dialogue you have established with your consumers, it speaks to them individually. We figure out where and when to deliver messages and opportunities to your customers. Our clients are greatly rewarded by experiencing some of the most loyal customer bases in their industries.

Design

Glover Group designs in every medium, to suit the needs of a specific project or of an integrated brand. Our design team becomes your ambassador, translating your visual language seamlessly across the most simple to the most unique formats. We develop and evolve distinctive corporate identities. Driven by insights into your brand personality, our design team gets to work creating symbolic entities that resonate with your brand's identity.

Interactive

What we create and establish for our clients offline, we reinforce online. True to our well-earned relationships with our clients and their customers, we deliver e-thinking that is relevant, user-friendly and supports the message and content of your brand.

Digital

We direct, produce and edit industrial videos, digital signage, videos press kits and promotional documentaries. We have been globally recognized for our work, which has supported larger integrated campaigns or been created for individual projects.

Research

We understand how to listen to customers. Our research is specialized and relevant, aimed at finding buisness solutions. Our analysis provides meaningful insights that inform our creative, resulting in powerful messages that communicate the values of your brand. We partner with Levy Marketing, whose impressive client list ranges from Calvin Klein, Neiman Marcus and Harry Winston to Nabisco, Seagram's and Mattel.

Media

Your creative deserves the appropriate place to be seen. We strategize to place your advertising where we know it will impact the market most — aimed to reach your loyal and desired consumers. Through our long-standing partnerships with media vendors, we negotiate the best rates and positions for print and non-traditional advertising.

Client List

  • Eileen Fisher
  • Joseph Abboud
  • Echo Design
  • Anne Klein
  • Aveda
  • Neiman Marcus
  • Adrienne Vittadini
  • Crabtree and Evelyn
  • Renova
  • Estée Lauder
  • CASA
  • Ghurka
  • Shanghai Tang
  • Sulka
  • Donna Ricco
  • XOXO
  • Global Fund for Women
  • YANY (Young Audiences of New York)